Overview
With a legacy spanning generations since 1528, Alois Gabriel Wind set out to bring its long-standing winemaking heritage into a new era with the vision of “Making Wine Young Again.” The goal was to transform its existing winery website into a modern digital experience that could preserve the character of the winery while making it more accessible and engaging for today’s customers.
The new platform moved beyond a traditional informational website, enabling visitors to discover the winery, explore its wines, book experiences, and purchase products online. The solution combined a premium visual redesign with mobile-first development, e-commerce, booking integration, technical optimization, and a scalable CMS to connect the winery’s heritage with a more modern direct-to-consumer experience.
Problem Statement
The client wanted to create a stronger digital presence that could represent the quality and heritage of the winery while making it easier for customers to engage and purchase online.
However, several challenges stood in the way:
Outdated UI and poor responsiveness were creating friction for mobile users
No online ordering functionality to support direct-to-consumer (D2C) wine sales across international markets
Wine orders across different regions relied on phone calls, creating friction for customers and limiting the ease of direct online purchasing
Lack of seamless booking for tastings and winery experiences created operational friction
The website did not provide a clear journey from discovering the winery to purchasing its wines
Low search visibility made it difficult for potential customers to discover the existing website
Content and website updates needed a more flexible management system
Technical performance needed improvement to create a faster and more reliable browsing experience
Our Approach
We approached the project with a brand-first + conversion-focused architecture, focusing on:
Combining premium visual design with a modern, mobile-first experience
Creating a seamless journey from winery discovery to wine purchase and experience booking
Making content and product management easier through a flexible CMS
Improving technical performance and search discoverability through a stronger website foundation
Key Solutions
We redesigned and rebuilt the winery's digital presence to combine its traditional heritage with a modern customer experience. The new platform was designed to support the full customer journey, from discovering the winery and its wines to purchasing products and exploring winery experiences.
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Technology Stack
Frontend & Platform
Integrations
Cloud
Conclusion
The Wind Winery project transformed a traditional winery website into a modern digital commerce and customer experience platform.
By strengthening the technical foundation and simplifying both content management and customer journeys, the platform gives Alois Gabriel Wind a scalable digital presence built to support direct customer relationships, online sales, and long-term growth.
Thanks to Ecomm Solutions, customers found information, booked rooms, and ordered wine online more easily, and the client's direct bookings increased. The team delivered a high-quality website and a stronger online presence. Moreover, they delivered faster than expected.
windweinrust.at
Raphela, Austria
