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Virtual Try-On Boosts Eyewear Sales by 38%, Elevates Customer Confidence Online
An emerging eyewear brand wanted to improve online product confidence and reduce purchase hesitation. With an average cart abandonment rate of over 70%, they needed to create a near-in-store experience, virtually. Our goal was to build a seamless Try-On experience that made users feel confident choosing the right frame without visiting a physical store.
Challenges
- • Online shoppers struggled to imagine how a frame would look on their face.
• Bounce rate was high on product detail pages due to decision fatigue.
• The brand required both 2D and 3D virtual try-on capabilities — working together yet distinctly.
• Integration had to work without disrupting Shopify’s checkout flow or SEO structure.
Solutions
- • Implemented a dual try-on system — 2D try-on using facial image mapping, and 3D try-on via live camera for real-time fitting.
• Designed the journey to flow smoothly:
◦ Start on product page → Try On → Redirect to product detail page → Add to Cart
• Set up product syncing between Shopify and the try-on system, including logic for facial dimensions (PD) to recommend appropriate frame sizes.
• Developed seamless redirection logic so users didn’t feel like they were leaving the store, maintaining trust and consistency.
• Enabled product filtering based on facial dimensions to streamline selection.
• Personalized experience without asking the customer to log in.
Impact
- ✓ 38% Increase in Add-to-Cart rate within the first 3 weeks post-launch.
✓ 24% Decrease in bounce rate on product detail pages.
✓ 3x More Time spent per session on pages with try-on activated.
✓ 11% Reduction in product return requests due to better fitting confidence.
✓ Customers who used the try-on feature had a 2.7x higher conversion rate than those who didn’t.
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