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How Legacy Winery Modernized Its Online Presence to Enhance Wine Tourism and Direct Sales
Legacy Winery Brand, a prestigious winery in Europe’s renowned region, needed to modernize its online presence to reflect better the premium quality of its wines and unique visitor experience. Their legacy website was not mobile-friendly, lacked seamless online booking for tastings and tours, and did not support direct sales effectively—posing barriers to reaching today's wine consumers and tourists.
Challenges
- • The legacy website was not mobile-friendly, leading to high bounce rates from smartphone users.
• Lack of seamless online booking for tastings and tours, creating operational friction and lost opportunities.
• Ineffective support for direct-to-consumer (DTC) wine sales.
• Low visibility and poor organic rankings in competitive wine tourism search results.
Solutions
- • Premium Visual Redesign: Crafted an elegant, refined UI blending traditional heritage with clean, modern aesthetics to match the wine's premium quality.
• Mobile-First Responsive Implementation: Built a highly responsive platform for optimal user engagement and intuitive navigation across all devices.
• Seamless E-commerce & Booking Integration: Custom-developed system for integrated scheduling of tastings/tours and a full webshop for direct wine purchases.
• Technical Optimization:
◦ Implemented on a robust CMS platform for easy content updates
◦ Optimized loading times to improve user retention
◦ SEO best practices integrated to boost organic rankings locally and internationally
Impact
- ✓ 50% increase in mobile traffic
✓ 3x boost in booking requests
✓ First-page Google rankings for key local wine tourism keywords
✓ Enhanced operational efficiency through automated bookings and order management
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