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How Behavioral Event Tracking Turned Around a Failing Skincare Store
A premium skincare brand operating on Shopify experienced zero sales for two months, despite steady ad traffic. With no insight into user behavior or marketing triggers, they struggled to identify the causes of drop-offs and abandoned carts. ownAI stepped in to integrate advanced behavioral event tracking and enable targeted, real-time engagement.
Challenges
- • No visibility into how users interacted with key pages or where they dropped off.
• Disconnected marketing automation with no behavioral segmentation
• No data loop between customer behavior and product optimization
Solutions
- • Full-Funnel Event Tracking: Synced 20+ key actions like “Viewed Product”, “Checkout Started”, “Confirmed Shipment”, “Active on Site”, “Added to Cart”, “Viewed Collection”, etc.
• Custom Event Mapping: Captured high-intent behaviors like incomplete quiz or promo code exits
• Behavior-Based Campaigns: Triggered automated flows for quiz recovery, checkout abandonment, and more
• Marketing ↔ Product Feedback Loop: Weekly insights helped tweak product content and UX
Impact
- ✓ 49% Increase in the Online Orders
✓ 31% increase in conversion rate
✓ 23% drop in checkout abandonment
✓ 1,200+ dormant users re-engaged with personalized flows
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